Our recent analysis of a deepfake video falsely depicting Elon Musk endorsing a cryptocurrency platform reveals strong evidence of manipulation. Our detectors flagged this content with a medium potential to spread, especially given the timing—coming right after Musk’s high-profile $1 million voter giveaway scandal. While deepfakes are frequently discussed in political contexts, this case highlights a broader and equally severe threat: the use of synthetic media to execute financial scams.

For Trust & Safety teams, the implications go beyond user protection to compliance and financial risk. California’s recent AI regulation enforces fines up to $50,000 per instance of harmful AI-generated content—meaning platforms hosting unchecked deepfakes could face substantial penalties. By proactively identifying and mitigating fraudulent media, companies not only protect users but also avoid severe financial repercussions, ensuring their platforms remain secure in a digital era fraught with synthetic media challenges.