There's a war happening online and
you're not invited.
Scams, counterfeit goods, disinformation, and coordinated attacks are hitting people at scale — and you've probably already been a target. A fake review. A cloned voice. A scam that felt too real.
Brand and ID protection
Child Safety
Hate Speach and Violence




A proposed SXSW 2027 session Rijul Gupta, CEO, Deep Media Austin, March 2027

This session examines the invisible fight to stop it. No fearmongering. No jargon. Just proof the good guys can win too.
How to vote
Three steps.
/01
Open the proposal on SXSW PanelPicker
The button below goes directly to it.
/02
Create a free SXSW account
Email and password. No ticket, no payment, about 60 seconds. This is the only slow part.
Counts most
/03
Vote, then leave a one-line comment
One sentence in your own words about why you'd want to see this. SXSW's reviewers read the comments; vote totals are never made public.
Why the comment matters.
SXSW selects programming using community input alongside a panel of 200+ industry evaluators and SXSW staff. Votes are counted privately. Comments are read. That asymmetry is the reason we're asking.
What it covers?
Three takeaways.
Online harm isn't random anymore. It's run like an operation.
How scams, counterfeits, and disinformation came to scale like businesses — specialists, tooling, supply chains, performance targets. The opponent is not a person being clever. It is a process being efficient.
/01
AI isn't just the threat. It's also the defense.
A real example of AI agents hunting down online threats before they spread — the half of the AI story that is rarely told.
/02
Simple signals, real protection.
A few practical, non-technical ways to spot fakes, scams, and manipulation before they reach you. No tools required. Given away from the stage.
/03
Want the detection signals before March 2027?