Our latest analysis flagged a viral video that falsely depicts popular YouTuber MrBeast offering an iPhone 15 for $2 if viewers follow a link and enter personal information. Known for his large-scale giveaways and stunts, MrBeast’s brand is a natural target for impersonation, making the video highly convincing to his vast audience. Our detectors identified strong evidence of manipulation, particularly in the audio synchronization and slight inconsistencies in facial expressions that deviate from MrBeast’s typical style and tone. The link in the video directs viewers to a fraudulent site, posing considerable security and privacy risks to those who engage with it.

This incident underscores the growing challenge of deepfakes in the advertising and social media space, where trusted public figures can be leveraged to promote scams. With the high potential for spread, incidents like these highlight the need for robust detection tools in Trust & Safety workflows. As deepfake technology becomes increasingly sophisticated, proactive detection and rapid intervention are critical to protecting users from harm, maintaining platform integrity, and preserving public trust.