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Scammers are increasingly using deepfake technology to impersonate trusted public figures, luring unsuspecting users into fraudulent cryptocurrency investments on platforms like Facebook and Instagram. Recently, deepfake videos of British Prime Minister Sir Keir Starmer and Prince William were used to promote a fake cryptocurrency trading scheme, deceiving viewers with highly realistic AI-generated footage.

These deepfake videos reportedly reached nearly a million users across Meta’s platforms, highlighting the risks of manipulated media in misleading audiences. Detection tools, like DeepID, have identified this content with strong evidence of manipulation, underscoring the importance of disinformation security. As deepfake scams evolve, robust detection measures are crucial to safeguard public trust and prevent financial exploitation through celebrity impersonations.